Gucci 100 Wuhan

Set on Wuhan’s vibrant Jiefang Avenue, the Gucci 100 pavilion appears as a flawlessly simple jade-green monolith by day and a floating lantern by night. A 14 × 10 m steel-bruss superstructure is sheathed in UV-printed green panels, its cornice band laser-cut with “Gucci 100” and a procession of fashion capitals picked out by hidden 5 000 K wall-wash LEDs. The mirrored entrance doors open onto a luminous white floor platform raised 150 mm above grade; within, an elongated heritage-green display island anchors the plan while four recessed fitting “rooms” occupy the corners like softly glowing alcoves. Arched neon frames hug the perimeter, tracing Wuhan’s river bridges in pure light and casting delicate reflections onto ultra-gloss white composite walls. Brass garment racks on cast-iron bases recall Hankou’s colonial ironwork, and a lacquered cash desk faces the Yangtze-like central axis for effortless circulation. All modules arrive pre-finished for overnight assembly, ensuring the city’s famed night-market energy remains uninterrupted as Gucci’s centennial story briefly inhabits the heart of central China.