At Chongqing’s upscale Guihe Plaza, the new FRED boutique distils Riviera luminosity into 80 m² of fluid elegance. A travertine-clad façade, flecked with rose-gold logo plaques, opens through dual glass portals to reveal a sweeping teal alcove that recalls the city’s Jialing River bends. The centrepiece—a circular island of ribbed aquamarine lacquer and satin-copper trims—floats on a gradient wool-silk rug, guiding guests along an intuitive 360-degree showcase journey. Wall-hung vitrines nest within arched niches, their fluted copper frames echoing the brand’s Force 10 cable motif, while a halo cove ceiling washes the jewels in daylight-white glow. To one side, a cocoons-like VIP salon pairs terrazzo tables with lagoon-hued seating for discreet consultations; opposite, a blush-toned meeting bay converts to children’s “boy units” with playful ease. Modular counters, quick-connect lighting tracks and FSC-certified wood panels ensure rapid installation and future relocation, marrying Chongqing speed with FRED’s sustainable French savoir-faire.