Wrapped in handcrafted red-brick and black steel, the three-storey flagship expresses American Standard’s industrial-chic DNA while sitting comfortably beneath Shanghai’s repurposed factory canopies. A curved, fully glazed corner sweeps daylight deep into the plan and stages product vignettes to passing traffic. The main portal—framed by matte-black aluminium and edged with a programmable amber LED reveal—guides guests into a double-height lobby where a galaxy-scale projection wall dramatizes the brand’s “Infinite Innovation” timeline. Interior circulation spirals around a cantilevered, stone-sheathed stair whose treads hover above a recessed light trough, doubling as a chronological spine: brass-inlaid milestones (1870, 1950, 1985, 2008…) punctuate the risers. Galleries branch off this core as fully fitted mini-apartments—bachelor pad, family suite, wellness retreat—each boxed in powder-coated steel and finished with marble, ribbed oak or terrazzo to demonstrate material pairings. Metallic “ripple” ceiling panels and live-water shower bays encourage hands-on engagement, while all MEP services run in a raised, re-configurable floor grid for rapid future updates.