At Starlight 68 in Chongqing, FRED’s new boutique captures the sunlight-on-water spirit of the Riviera while nodding to the city’s winding rivers. A softly curving, limestone-look façade is edged by a continuous cove light, guiding guests toward two rose-gold arched portals that frame jewel-box vitrines. Inside, a circular display island finished in rippled teal lacquer and warm satin copper anchors the space, its form mirrored by an overhead halo cove that bathes the gems in daylight-white brilliance. Pale travertine flooring flows into bleached-oak wall fins, where an ocean-horizon lightbox broadcasts brand imagery. A semi-private lounge is screened by blush-pink metal panels laser-etched with FRED’s signature “Force 10” cable motif; beyond, terrazzo-inspired wall inlays in aquamarine, sienna and pearl evoke river-polished stones. Every millwork component is modular for efficient installation and future upcycling, reflecting the maison’s commitment to contemporary savoir-faire and environmental responsibility within Chongqing’s premier luxury address.