Set within Taipei 101 Plaza, the Gucci 100 circular pop-up transforms the open forecourt into a luminous amphitheatre that honours the brand’s centennial. A 16-metre-diameter platform is ringed by sculptural neon arches whose rhythm echoes the tower’s tiered silhouette while spelling out global fashion capitals in brushed-gold lettering. Inside, a sinuous, tricolour lacquered counter—capped by an oversized interlocking-G medallion—anchors the space like an abstract proscenium. Four heritage-green fitting pavilions punctuate the perimeter, their fluted pilasters and brass grille details referencing Roman temple doors. Between them, brass garment racks and velvet armchairs hover over a glossy white grid floor, inviting tactile exploration. All services are concealed within a lightweight steel deck elevated 218 mm above grade, allowing overnight installation without invasive works. At dusk, the double-row 5 000 K LED outlines ignite, dissolving the architecture into pure light and drawing Taipei’s nightlife toward this ephemeral stage where past, present and place converge in collectible form.